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A Small Business Lifeline 

Embracing your power with digital marketing

June 16, 2023 by T.C. 

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The business of marketing for your small business is as important as the product your business produces.

A local business in 2023 is like a car that's running low on fuel: every mile it manages to cover is an achievement in itself. The last three years have dealt a crushing blow, thanks to a potent combination of factors. However, it's not the end of the road. As the saying goes, "When one door closes, another opens."

Unleash Your Potential, Dream Big

The Struggle With Being in Business

The first bitter pill to swallow has been the plummeting numbers in foot traffic and sales. It's like witnessing a scene from a dystopian movie—empty storefronts, abandoned markets, and the palpable sense of loss.

As a local business owner, this might hit too close to home. What's happening here, though, isn't a testament to your business's inadequacy. It's the result of a global upheaval that's rocked us to the core, forcing drastic changes in customer behavior. Now, the question that arises is: How does a local business survive and thrive amidst such changes?

Building up Organic Searches, Online Presence, and Website Optimization

The digital revolution is no longer in its infancy; it's a full-fledged, unignorable reality. That's where the answer to your predicament lies.

We [and by 'we' insert 'you' the business owner] must begin by building a solid online presence and optimizing your website for organic searches. This shift doesn't mean abandoning the traditional values that your business stands for. It means presenting those values to a broader audience in a medium they now prefer.

By optimizing your website for search engines, you make it easier for potential customers to find you. This process, known as Search Engine Optimization (SEO), involves creating a user-friendly, mobile-optimized website sprinkled with the right keywords. The result? A rise in organic search traffic, greater visibility, and a significant boost in leads and conversions. Yes, this might seem like a mammoth task, but with the right resources like those recommended here at ProMarketerLife, this solution can truly turn the tide for your struggling business.

Role Call: Respond "Present" If You're Here

Where does your online presence stand, do you show up? But what if you're starting from scratch? What if your business has no digital footprint to optimize? Don't worry. You're not alone. Many local businesses have relied on word-of-mouth referrals and physical directories to reach their customers for years. In the age of smartphones and voice search, though, these methods are fast becoming obsolete.

"Here!" Google's Business Profile

Having no online presence can be a blessing in disguise. It gives you a clean slate to work with, enabling you to build an online image that truly resonates with your brand values. And guess what? There's a free tool that can give you a head start: Google's Business Profile (GBP). Google audits are the fastest way to get an easy to digest list of the strengths and weaknesses for your your business online and give your a roadmap to building your GBP.

 A Google audit is like a health check-up for your digital presence. It examines your business's visibility on Google, providing you with a detailed analysis of areas that need improvement. And the best part? It comes with a checklist to help you boost your Google rankings, making it easier for customers to find you. Don't know where to start? ProMarketerLife is here to help you navigate this process and ensure you get the most out of this powerful tool.

As highlight here some of the pains that can have a significant impact on a business's profits, and optional fixes for those problems. If these sound like areas that you could benefit from and want to find out how these optional fixes can apply inside your business, then enter your business info and click the link below. Let's see how to apply these simply fixes to your business right away.

Struggling to Bring in New Leads

The final challenge is perhaps the most daunting: How do you attract new customers in this digital age?

Traditional advertising and local networking events have their merits, but their reach is limited and they can have substantive impact on a business owner's available funding and time. The best solution, addressing both time and money constraints, digital marketing. Your potential customers are likely searching for your products or services online, and if you aren't there, you're missing out on a vast pool of leads.

Every Problem Has A Solution

Taking advantage of any number of available resources online to build out actionable steps that you can implement for your business, and create a path to regular new and viable leads. If you're looking to have a digital marketing expert in your corner, ProMarketerLIfe offers you a guide on the path to success, and lead generation.

Click the link below to get started!

Get a deep dive into your business, identifying key areas of improvement, and laying out a detailed digital marketing strategy. All at no cost to you.

Intrigued? Fill out the contact form at the end of this page and start your journey toward digital marketing success.

You. The Future Digital Marketer

As a local business owner, you face unique challenges, but you also have unique strengths. Your deep connection with the community, your commitment to service, and your intimate understanding of your customers are all assets that can fuel your success in the digital world.

With the right digital marketing strategy, these strengths can help you overcome the current downturn, establish a robust online presence, and generate a steady stream of new leads. Ready to begin your journey? Check out the resources available at ProMarketerLife and take the first step towards reviving your business in this digital age. Remember, the road to success is always under construction.

Let's start building yours today.

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